Content-Analysis Research: An Examination of Applications...

Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

Kolbe, Richard H., Burnett, Melissa S.
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Volume:
18
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209256
Date:
September, 1991
File:
PDF, 635 KB
english, 1991
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