Identifying the initial target consumer for innovations: an...

Identifying the initial target consumer for innovations: an integrative approach

Bowden, Jana, Corkindale, David
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Volume:
23
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500510624129
Date:
October, 2005
File:
PDF, 78 KB
english, 2005
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