The neglected demand curve: how to build one and how to...

Journal of Business Strategy 2008 / 09 Vol. 29; Iss. 5

The neglected demand curve: how to build one and how to benefit

Docters, Rob, Schefers, Bert, Korman, Tracy, Durman, Christine
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Volume:
29
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/02756660810902288
Date:
September, 2008
File:
PDF, 247 KB
english, 2008
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