Uncovering the keys to successful service elimination:...

Journal of Services Marketing 2006 / 01 Vol. 20; Iss. 1

Uncovering the keys to successful service elimination: “Project ServDrop”

Gounaris, Spiros P., Avlonitis, George J., Papastathopoulou, Paulina G.
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Volume:
20
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040610646554
Date:
January, 2006
File:
PDF, 162 KB
english, 2006
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