Competitive positioning and market orientation: two...

European Journal of Innovation Management 2000 / 12 Vol. 3; Iss. 4

Competitive positioning and market orientation: two interrelated constructs

Bigné, Enrique, Vila‐López, Natalia, Küster‐Boluda, Inés
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Volume:
3
Language:
english
Journal:
European Journal of Innovation Management
DOI:
10.1108/14601060010352443
Date:
December, 2000
File:
PDF, 207 KB
english, 2000
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