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An Exploratory Study of Self‐administrated Quck‐audits as a Management Diagnostic to Assess Marketing and Entrepreneurial Orientations in Established and Startup Firms
Vitale, Rob, Giglierano, Joe, Miles, Morgan P.Volume:
6
Journal:
Journal of Research in Marketing and Entrepreneurship
DOI:
10.1108/14715200480001356
Date:
July, 2004
File:
PDF, 1.07 MB
2004