EXPANDING MARKETING OPPORTUNITIES WITH PRE‐NEED SERVICES

EXPANDING MARKETING OPPORTUNITIES WITH PRE‐NEED SERVICES

Kyj, Myroslaw J., Jayachandran, C., Haverty, John L.
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Volume:
2
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/eb024734
Date:
March, 1988
File:
PDF, 742 KB
english, 1988
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