PERCEIVED SOCIAL CLASS APPEALS OF BRANDED GOODS AND...

Journal of Services Marketing 1988 / 03 Vol. 2; Iss. 3

PERCEIVED SOCIAL CLASS APPEALS OF BRANDED GOODS AND SERVICES

Grønhaug, Kjell, Trapp, Paul S.
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Volume:
2
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/eb024736
Date:
March, 1988
File:
PDF, 402 KB
english, 1988
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