CUSTOMER ATTITUDE TOWARD MARKETING MIX ELEMENTS PERTAINING TO FOREIGN PRODUCTS IN AN EMERGING INTERNATIONAL MARKET
Bhuian, Shahid N., Kim, DavidVolume:
9
Language:
english
Journal:
International Journal of Commerce and Management
DOI:
10.1108/eb047393
Date:
March, 1999
File:
PDF, 582 KB
english, 1999