Domestic Applications of Comparative Marketing Analysis

European Journal of Marketing 1975 / 02 Vol. 9; Iss. 2

Domestic Applications of Comparative Marketing Analysis

Lamb, Charles W.
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Volume:
9
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005065
Date:
February, 1975
File:
PDF, 365 KB
english, 1975
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