Decline in the status of household decision making

European Journal of Marketing 1968 / 03 Vol. 2; Iss. 3

Decline in the status of household decision making

Cooper, Peter
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Volume:
2
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005251
Date:
March, 1968
File:
PDF, 420 KB
english, 1968
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