[IEEE 2015 IEEE/SICE International Symposium on System Integration (SII) - Nagoya, Japan (2015.12.11-2015.12.13)] 2015 IEEE/SICE International Symposium on System Integration (SII) - GM (1, N) analysis of brand equity on purchase intention of creative products
Lai, Chih-Sung, Chiu, Kuei-Chien, Gao, Yingxiang, Hsu, Hsiu-Wei, Chu, Hsing-HuiYear:
2015
Language:
english
DOI:
10.1109/sii.2015.7405092
File:
PDF, 278 KB
english, 2015