Recognizing the Importance of Consumer Bargaining:...

The Journal of Marketing Theory and Practice 2001 / 01 Vol. 9; Iss. 1

Recognizing the Importance of Consumer Bargaining: Strategic Marketing Implications

Sharma, Varinder M., Krishnan, Krish S.
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Volume:
9
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2001.11501883
Date:
January, 2001
File:
PDF, 2.07 MB
english, 2001
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