Electronic Coupons: A Double‐Barreled Sales Promotion...

American Journal of Business 1992 / 04 Vol. 7; Iss. 1

Electronic Coupons: A Double‐Barreled Sales Promotion Technique

Hoffman, Darvin R., Ketcham, Allen F., Taylor, Frank A.
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Volume:
7
Journal:
American Journal of Business
DOI:
10.1108/19355181199200007
Date:
April, 1992
File:
PDF, 1.42 MB
1992
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