What Role Should Marketing Theory Play in Marketing...

What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators

Howard, Donald G., Ryans, John K.
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Volume:
5
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/eb010249
Date:
July, 1993
File:
PDF, 713 KB
english, 1993
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