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Exploring the development of relationship marketing in the National Health Service: An empirical analysis of supplier–purchaser relationships in a quasi-market environment
Higgins, Matthew, Gray, Keith, Bailey, Mark FrancisVolume:
4
Language:
english
Journal:
Journal of Management & Marketing in Healthcare
DOI:
10.1179/1753304x11y.0000000005
Date:
August, 2011
File:
PDF, 269 KB
english, 2011