Just Give Me Another Chance: The Strategies for Brand...

Journal of Marketing Research 2007 / 05 Vol. 44; Iss. 2

Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

Muthukrishnan, A.V, Chattopadhyay, Amitava
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.44.2.334
Date:
May, 2007
File:
PDF, 414 KB
english, 2007
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