The Influence of Different Types of Cues-to-Action on...

The Journal of Marketing Theory and Practice 2010 / 4 Vol. 18; Iss. 2

The Influence of Different Types of Cues-to-Action on Vaccination Behavior: An Exploratory Study

Morgan, Felicia N., McCabe, Deborah Brown, Howley, Michael J., McCabe, Jim, Steward, Michelle D.
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Volume:
18
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679180207
Date:
April, 2010
File:
PDF, 326 KB
english, 2010
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