Does Repeated AD Exposure Impair or Facilitate Recall of...

The Journal of Marketing Theory and Practice 2014 / 1 Vol. 22; Iss. 1

Does Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study

Nguyen, Hieu P., Munch, James M., Gardner, Meryl P.
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Volume:
22
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679220102
Date:
January, 2014
File:
PDF, 2.12 MB
english, 2014
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