The effect of multi‐level factors on MNEs' market entry success in a small emerging market
Fam, Kim‐Shyan, Perks, Keith J., Hogan, Stephen P., Shukla, PauravVolume:
25
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555851311290975
Date:
January, 2013
File:
PDF, 196 KB
english, 2013