The country-brand in the wine industry: how important is variety specialization?
Berríos, Rodrigo, Saens, RodrigoVolume:
28
Language:
english
Journal:
Academia Revista Latinoamericana de Administración
DOI:
10.1108/ARLA-12-2014-0230
Date:
November, 2015
File:
PDF, 217 KB
english, 2015