The country-brand in the wine industry: how important is...

The country-brand in the wine industry: how important is variety specialization?

Berríos, Rodrigo, Saens, Rodrigo
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Volume:
28
Language:
english
Journal:
Academia Revista Latinoamericana de Administración
DOI:
10.1108/ARLA-12-2014-0230
Date:
November, 2015
File:
PDF, 217 KB
english, 2015
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