First Choice? Last Resort? Social Risks and Gift Card...

The Journal of Marketing Theory and Practice 2012 / 7 Vol. 20; Iss. 3

First Choice? Last Resort? Social Risks and Gift Card Selection

Austin, Caroline Graham, Huang, Lei
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Volume:
20
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679200304
Date:
July, 2012
File:
PDF, 300 KB
english, 2012
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