Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis
Riquelme, Isabel P., Román, Sergio, Iacobucci, DawnVolume:
35
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2016.01.002
Date:
August, 2016
File:
PDF, 792 KB
english, 2016