When less is better than more: Just-below discount in...

Journal of Retailing and Consumer Services 2016 / 07 Vol. 31

When less is better than more: Just-below discount in tensile price promotions

Banerjee, Prantosh J., Tripathi, Sanjeev, Sahay, Arvind
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Volume:
31
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.03.012
Date:
July, 2016
File:
PDF, 718 KB
english, 2016
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