The principal’s and agents’ contribution to customer...

The principal’s and agents’ contribution to customer loyalty within an integrated service distribution channel

Wallin Andreassen, Tor, Lanseng, Even
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Volume:
31
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569710176637
Date:
August, 1997
File:
PDF, 76 KB
english, 1997
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