Public event networks: an application of marketing theory...

European Journal of Marketing 1999 / 04 Vol. 33; Iss. 3/4

Public event networks: an application of marketing theory to sporting events

Scott Erickson, G., J. Kushner, Roland
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Volume:
33
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569910253189
Date:
April, 1999
File:
PDF, 115 KB
english, 1999
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