The pricing opportunity: discovering what customers...

Strategy & Leadership 2006 / 05 Vol. 34; Iss. 3

The pricing opportunity: discovering what customers actually value

Davey, Krishnakumar, Markowitz, Paul, Jonnalagadda, Nagi
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Volume:
34
Language:
english
Journal:
Strategy & Leadership
DOI:
10.1108/10878570610660573
Date:
May, 2006
File:
PDF, 860 KB
english, 2006
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