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The relationship between mediated power asymmetry, relational risk perception, and governance mechanism in new product development relationships
Teimoury, Ebrahim, Fesharaki, Mehdi, Bazyar, AfsharVolume:
4
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/17505931011092817
Date:
October, 2010
File:
PDF, 117 KB
english, 2010