Marketing in an Information-Intensive Environment:...

Journal of Marketing 1991 / 10 Vol. 55; Iss. 4

Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset

Rashi Glazer
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Volume:
55
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251953
Date:
October, 1991
File:
PDF, 970 KB
english, 1991
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