The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
Lafferty, Barbara A., Goldsmith, Ronald E., Newell, Stephen J.Volume:
10
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2002.11501916
Date:
July, 2002
File:
PDF, 563 KB
english, 2002