Pop-up retailing: Integrating objectives and activity...

Journal of Global Fashion Marketing 2015 / 10 Vol. 6; Iss. 4

Pop-up retailing: Integrating objectives and activity stereotypes

Warnaby, Gary, Kharakhorkina, Varvara, Shi, Charlotte, Corniani, Margherita
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Volume:
6
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2015.1070680
Date:
October, 2015
File:
PDF, 595 KB
english, 2015
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