Segmenting the teen girl apparel market: differences in...

Young Consumers Insight and Ideas for Responsible Marketers 2014 / 06 Vol. 15; Iss. 2

Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility

Ogle, Jennifer, H. Hyllegard, Karen, Yan, Ruoh-Nan, A. Littrell, Mary
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Volume:
15
Language:
english
Journal:
Young Consumers
DOI:
10.1108/yc-08-2013-00388
Date:
June, 2014
File:
PDF, 167 KB
english, 2014
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