Effects of Alternative Types of Influence Strategies under...

Effects of Alternative Types of Influence Strategies under Different Channel Dependence Structures

Janet E. Keith, Donald W. Jackson, Jr. and Lawrence A. Crosby
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Volume:
54
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251814
Date:
July, 1990
File:
PDF, 586 KB
english, 1990
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