Marketing Initiatives, Expected Cash Flows, and...

Journal of Marketing 2008 / 04 Vol. 72; Iss. 1

Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth

Ramesh K. S. Rao and Neeraj Bharadwaj
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162197
Date:
April, 2008
File:
PDF, 1.80 MB
english, 2008
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