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The Long-Term Stock Market Valuation of Customer Satisfaction
Lerzan Aksoy, Bruce Cooil, Christopher Groening, Timothy L. Keiningham and Atakan YalçinVolume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162302
Date:
July, 2008
File:
PDF, 3.10 MB
english, 2008