The Effect of Competitive Advertising Interference on Sales...

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Peter J. Danaher, André Bonfrer and Sanjay Dhar
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30164032
Date:
April, 2008
File:
PDF, 2.57 MB
english, 2008
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