A Segmentation Research Design Using Consumer Panel Data

Journal of Marketing Research 1972 / 11 Vol. 9; Iss. 4

A Segmentation Research Design Using Consumer Panel Data

Ronald E. Frank and Charles E. Strain
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Volume:
9
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149300
Date:
November, 1972
File:
PDF, 1.23 MB
english, 1972
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