Effectiveness of Some Simple Pricing Strategies under...

Marketing Letters 1993 / 04 Vol. 4; Iss. 2

Effectiveness of Some Simple Pricing Strategies under Varying Expectations of Competitor Behavior

David E. Griffith and Roland T. Rust
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Volume:
4
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216292
Date:
April, 1993
File:
PDF, 1.09 MB
english, 1993
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