MARKETING EXPÉRIENTIEL || ÉDITORIAL: L'expérience de...

Recherche et Applications en Marketing 2008 / 09 Vol. 23; Iss. 3

MARKETING EXPÉRIENTIEL || ÉDITORIAL: L'expérience de consommation: concepts, modèles et enjeux managériaux

Marc Filser
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Volume:
23
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589572
Date:
September, 2008
File:
PDF, 448 KB
french, 2008
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