L'EURO : Conversion de prix ou remise en cause des...

L'EURO : Conversion de prix ou remise en cause des stratégies marketing ?

PIERRE DESMET and MONIQUE ZOLLINGER
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Language:
french
Journal:
Décisions Marketing
DOI:
10.2307/40592613
Date:
April, 1998
File:
PDF, 1.22 MB
french, 1998
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