Marketing Strategies for Mature Products in a Rapidly...

International Marketing Review 1993 / 05 Vol. 10; Iss. 5

Marketing Strategies for Mature Products in a Rapidly Developing Country: A Contingency Approach

Lee, Moonkyu, Lee, In‐Ku, Ulgado, Francis M.
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Volume:
10
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339310050048
Date:
May, 1993
File:
PDF, 824 KB
english, 1993
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