Expertise effects on prechoice decision processes and final...

European Journal of Marketing 1998 / 06 Vol. 32; Iss. 5/6

Expertise effects on prechoice decision processes and final outcomes

Kuusela, Hannu, Spence, Mark T., Kanto, Antti J.
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Volume:
32
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569810216181
Date:
June, 1998
File:
PDF, 134 KB
english, 1998
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