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International Standardization of Channel Management and Its Behavioral and Performance Outcomes
Shoham, Aviv, Brencic, Maja Makovec, Virant, Vesna, Ruvio, AyallaVolume:
16
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.16.2.120
Date:
June, 2008
File:
PDF, 515 KB
english, 2008