The Effect of Type of Claim, Gender, and Buying History on the Drawing of Pragmatic Inferences from Advertising Claims
Richard Jackson Harris, Julia C. Pounds, Melissa J. Maiorelle and Maria MermisVolume:
2
Year:
1993
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480298
File:
PDF, 364 KB
english, 1993