Assessing Service Quality as an Effective Management Tool:...

The Journal of Marketing Theory and Practice 1994 / SPR Vol. 2; Iss. 2

Assessing Service Quality as an Effective Management Tool: The Case of the Airline Industry

Clifford Young, Lawrence Cunningham and Moonkyu Lee
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Volume:
2
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469711
Date:
January, 1994
File:
PDF, 1.81 MB
english, 1994
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