Testing an extended model of consumer behavior in the...

Computers in Human Behavior 2016 / 09 Vol. 62

Testing an extended model of consumer behavior in the context of social media-based brand communities

Habibi, Mohammad Reza, Laroche, Michel, Richard, Marie-Odile
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Volume:
62
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2016.03.079
Date:
September, 2016
File:
PDF, 535 KB
english, 2016
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