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Feeling Good! Doing Good! An Exploratory Look at the Impulsive Purchase of the Social Good
Taute, Harry, McQuitty, ShaunVolume:
12
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2004.11658516
Date:
April, 2004
File:
PDF, 1.52 MB
english, 2004