Consumer Decision Making-Fact or Fiction?

Journal of Consumer Research 1979 / 09 Vol. 6; Iss. 2

Consumer Decision Making-Fact or Fiction?

Olshavsky, Richard W., Granbois, Donald H.
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Volume:
6
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208753
Date:
September, 1979
File:
PDF, 666 KB
english, 1979
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