Relational exchange in US‐Japanese marketing strategic...

International Marketing Review 2006 / 11 Vol. 23; Iss. 6

Relational exchange in US‐Japanese marketing strategic alliances

Voss, Kevin E., Johnson, Jean L., Cullen, John B., Sakano, Tomoaki, Takenouchi, Hideyuki
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Volume:
23
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330610712139
Date:
November, 2006
File:
PDF, 138 KB
english, 2006
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