Marketing in the Age of Intelligence: The Case for Control

European Journal of Marketing 1991 / 08 Vol. 25; Iss. 8

Marketing in the Age of Intelligence: The Case for Control

Anderson, Wilton Thomas, Hoyer, Wayne D.
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Volume:
25
Journal:
European Journal of Marketing
DOI:
10.1108/03090569110143053
Date:
August, 1991
File:
PDF, 1.50 MB
1991
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